UX Research · Product Design · Mobile App

Cycle

Rethinking body image through self-compassion, reflection, and progress beyond appearance.

Solo design concept

Download Case Study (PDF)
Hand holding a phone showing Cycle’s home screen and reflection calendar beside a window
Role
Solo project
Duration
1 month
Research methods
Google Form survey, market research, academic research review
Tools
Figma, Adobe Illustrator

01 / Background

Reshaping mindset, rather than appearance

Messages like “everyone’s body is perfect in its own way” are common, but many, especially teens, continue to struggle with insecurity, comparison, and harsh self-talk about their bodies.

Instead of improving people’s relationship with their bodies, many existing tools and platforms reinforce appearance or weight. Over time, this focus shifts attention away from self-perception and emotional safety, leaving little space to reflect and appreciate our bodies.

This gap led to the idea for Cycle, a reflection-based app that focuses on reshaping mindset and body relationship rather than changing appearance, while still allowing room for personal goals.

02 / Research

Understanding body image and self-perception

Academic research review

Reviewing academic research and articles helped build an understanding of how body image and self-perception impact mental health and overall well-being.

Body Dissatisfaction, Importance of Appearance, and Body Appreciation in Men and Women Over the Lifespan

Quittkat et al. · 2019

Body Perceptions and Psychological Well-Being

Merino et al. · 2024

Body image: How we think and feel about our bodies

Mental Health Foundation

Eating disorders: Body Image

National Eating Disorders Collaboration

Survey

A survey focused on body image, confidence, and personal goals was conducted to gather quantitative data. The results helped identify patterns in mindset and self-perception, with two key findings highlighted below.

How much do you think your body image affects your confidence?

Original confidence survey donut chart with labels 53.8%, 35.8%, and 7.7%, cropped to exclude the erroneous research heading

Do you have a goal on what you want your body to be like?

Original personal-goal survey donut chart with labels 61.5%, 23.1%, and 15.4%

03 / Persona

Meet Victoria Simons

Portrait used for Victoria Simons, Cycle’s college-student persona

Victoria Simons

Age: 18 · College student

About Victoria

She is addicted to social media apps like Instagram and follows many influencers who have her dream body. She often feels insecure about the way she looks and spends a lot of time getting ready before school to feel more confident about herself. She has made many attempts to follow a healthy diet but gave up or lost track of what she was eating.

Frustrations

  • Wants to look like the influencers she sees on social media.
  • Staying motivated to follow a healthy diet is difficult for her.
  • Has many insecurities about her physical appearance.

Goals

  • Feel more positive about her body.
  • Have a healthier lifestyle to feel closer to her body goals.

Victoria is a persona that represents teens who experience body insecurity influenced by social media and comparison. Cycle addresses these challenges by promoting reflection and mindset shifts rather than appearance-based change.

04 / Findings & insights

What the research brought into focus

1. Most of the pressure to have a certain body image comes from within.

38.5%

The largest group of participants identified themselves as the main source of body image pressure, more than friends, family, social media, or school.

92.3%

Reported that their body image affects their confidence moderately to very much, indicating strong internal influence.

2. Seeing progress helps reinforce confidence around body goals.

76.9%

Said that seeing visible progress helps them feel more confident about their body.

61.5%

Have a clear goal for what they want their body to be like, suggesting that progress toward personal goals is closely tied to confidence.

3. Most people don’t feel very comfortable sharing about their body image.

53.8%

Felt unsure or in the middle about talking about their body image with others.

58.9%

Sometimes or often compare their body to others, indicating internalized concerns rather than open conversation.

How might we

How might we support individuals in building confidence through personal progress while creating a safe and low-pressure space for reflecting on body image experiences?

05 / Key design decision 01

1. Onboarding & personalized goals

Cycle welcome screen with the rainbow logo, introductory message, and name input
Welcome screen · Introductory message and name input
Goals screen with suggested mindful goals and a button to add a personal goal
Goals screen · Suggested goals and add goals
Goals screen after selecting suggestions and adding customized goals
Goals screen · Selected and customized goals

Why this approach

Cycle is designed to comfort users, create a stress-free experience, and focus on their emotions to help them feel better about themselves. Asking for the user’s name makes the app feel more personal and supportive, communicating in a friendly, caring way, similar to a trusted friend.

The app offers a fully customizable experience while guiding users through suggested goals that emphasize mindfulness. These suggestions act as gentle reminders of the app’s focus and values, while leaving room for specific, personalized goals that matter to each user.

Users can write more specific goals to support their progress and work toward them in a healthy, mindful way.

06 / Key design decision 02

2. Daily reflection & calendar

Cycle home screen with Log your day, View your goals, and a monthly calendar
Home screen · Log your day, view goals, and calendar
Daily reflection asking about kindness to the body, gratitude, and progress toward goals
Reflection screen · Kindness, thankfulness to body, and goals
Filled-out reflection with large completed-goal buttons and additional notes
Reflection screen · Filled out

Why this approach

The moon icon is used at night to complete a daily reflection, while the sun button lets users check and update their goals. The logo and page design are intentionally simple and clean, helping tasks feel approachable rather than overwhelming.

The questions encourage users to think about their body in a thankful way. Instead of asking, “What did I do today?” the app asks, “What did my body do for me today?”

The buttons are purposely large so that selecting a completed goal feels satisfying: the action fills more of the screen. Friendly icons add a sense of warmth.

Calendar detail showing the orange outline for today, goal-completion fractions, kindness colors, and zeros for days without a reflection
Calendar detail

Today’s date is outlined in orange to make it easy to recognize. A zero without a fraction means the reflection was not done that day.

After a reflection is filled out, a fraction shows how many goals were accomplished, and a color represents how kind the user was to their body. Looking back at the month, users can see how they were doing through the colors.

07 / Key design decision 03

3. Encouragement & goal tracking

Orange Cycle completion screen celebrating one week of reflection with a weekly color summary and a supportive message
Completion congrats screen · Week summary and encouragement
View your goals screen with illustrated goal cards and options to edit or add goals
View your goals screen · All goals, edit goals, and add goals

Why this approach

The completion screen celebrates one week of reflection, emphasizing consistency and care through positive messaging.

Users can view, add, or edit their goals. Bright pastel yellows and illustrations make the app feel friendly.

Cycle morning notification encouraging a gentle start to the day
Morning encouragement
Cycle evening notification reminding the user to take a moment to reflect
Evening reflection reminder

The notifications help users start their day in a bright and positive way and end it with a friendly reminder to reflect.

A safe, low-pressure space to reflect.

How might we support individuals in building confidence through personal progress while creating a safe and low-pressure space for reflecting on body image experiences?

Personalized mindful goals, daily reflection, a color-based calendar, and supportive messages bring Cycle’s focus back to self-perception and personal progress rather than appearance.

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